How to Write Punchy Product Descriptions for your E-Commerce Business

How to Write Punchy Product Descriptions for your E-Commerce Business

editingwithoutego  

Picture this: You’re weeks, or maybe days, away from a new product or collection launch… Products? Indispensable. Website? Dragged, dropped, done. Gorgeous photos? Captured. Messaging? Compelling as hell!  Now you just have to…put your products on your site so people can actually PAY you! And…
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4 Overused Terms for Queer Founders to Avoid (and What to Say Instead!)

4 Overused Terms for Queer Founders to Avoid (and What to Say Instead!)

editingwithoutego  

Brands catering to queer people are gaining traction, and that’s great! Folks in the community and outside of it are realizing that the boxes we tend to put each other in as participants in capitalism (and as humans) are largely arbitrary. Unfortunately, because much of…
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Mission vs. Vision vs. Values: The Three-Part Framework for a Stronger Brand

Mission vs. Vision vs. Values: The Three-Part Framework for a Stronger Brand

editingwithoutego  

I recently saw a post that said that branding is about creating imagery and language that conveys a set of values to customers. This was interesting to me as I continue to hone in on my company’s values and build my client base. It made…
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