Mission vs. Vision vs. Values: The Three-Part Framework for a Stronger Brand

Mission vs. Vision vs. Values: The Three-Part Framework for a Stronger Brand

editingwithoutego  

I recently saw a post that said that branding is about creating imagery and language that conveys a set of values to customers. This was interesting to me as I continue to hone in on my company’s values and build my client base. It made…
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Finding Your Voice With a Copywriter

Finding Your Voice With a Copywriter

editingwithoutego  

Life is crazy when you’re a business owner balancing building a successful business with all other aspects of your life. Maybe you think outsourcing something like copywriting is “cheating,” or not worth expending your limited budget.  Sure, you’re passionate about your work, but do you…
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