How to Write Punchy Product Descriptions for your E-Commerce Business

How to Write Punchy Product Descriptions for your E-Commerce Business

editingwithoutego  

Picture this: You’re weeks, or maybe days, away from a new product or collection launch… Products? Indispensable. Website? Dragged, dropped, done. Gorgeous photos? Captured. Messaging? Compelling as hell!  Now you just have to…put your products on your site so people can actually PAY you! And…
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Boundaries for the Queer Business Owner

Boundaries for the Queer Business Owner

editingwithoutego  

  Quick Disclaimer: “Boundaries” and “self care” are hugely overused buzzwords as of late, so I hope you’ll forgive me for indulging in a bit of bandwagon-jumping, and maybe even get something useful from this post.  I have been thinking a lot lately about the…
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4 Overused Terms for Queer Founders to Avoid (and What to Say Instead!)

4 Overused Terms for Queer Founders to Avoid (and What to Say Instead!)

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Brands catering to queer people are gaining traction, and that’s great! Folks in the community and outside of it are realizing that the boxes we tend to put each other in as participants in capitalism (and as humans) are largely arbitrary. Unfortunately, because much of…
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4 Ways to Do Heart-Centered Business

4 Ways to Do Heart-Centered Business

editingwithoutego  

With Valentine’s Day just passed, I’ve been thinking a lot about how much my business has evolved and how I want it to move forward into the new year with me. I cringe when I look at the first Valentine’s Day blog post I wrote…
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Mission vs. Vision vs. Values: The Three-Part Framework for a Stronger Brand

Mission vs. Vision vs. Values: The Three-Part Framework for a Stronger Brand

editingwithoutego  

I recently saw a post that said that branding is about creating imagery and language that conveys a set of values to customers. This was interesting to me as I continue to hone in on my company’s values and build my client base. It made…
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