4 Ways to Do Heart-Centered Business

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With Valentine’s Day just passed, I’ve been thinking a lot about how much my business has evolved and how I want it to move forward into the new year with me. I cringe when I look at the first Valentine’s Day blog post I wrote last year for Editing Without Ego, but I feel grateful that I’m so much clearer now on how to do work that means something to me. It’s motivating, empowering, and pretty freakin’ cool to feel like there’s a real direction to my work that is grounded in my heartspace. 

Not to be woo on the blog. Unless you’re into that kinda thing, in which case, here’s 4 ways you can do it, too!

Know Your “Why”

The first step to making sure your business is heart-centered is being absolutely clear on why you’re doing it. It’s easy to get bogged down in all the little daily tasks and frustrations, to forget what made you decide to start your business. Remember where your head was at when you first thought, “Hey, maybe I can do this.” Before long, you’ll be saying, “Hey, maybe I can do this!”

Check out my recent post on mission, vision, and values to get clear on your “why.”

Be Selective 

Especially when you’re just starting out in business, it’s easy to jump at any chance to show off your skills for any client that comes along. But you might quickly discover that that is a recipe for burnout. Trust your intuition and make sure you’re maintaining healthy boundaries with clients and yourself around the work you’re doing. 

Finding your niche and knowing your ideal client aren’t just branding exercises. They’re a way to measure how good a fit a particular client is for you, right now. Imagine your absolute dream client…

  • What are they looking for? 
  • What are their demographics? (age, gender, location, politics, income, etc.)
  • What are they afraid of? 
  • Who’s in their network?
  • How would you describe them in 3 words? 

If a client doesn’t match your ideal, consider whether it would be better for everyone involved if you referred them to someone else in your space. Have a referral list ready for clients with needs that your offering doesn’t suit. You may feel like you’re leaving money on the table, but you’ll thank yourself later when you feel rewarded by a roster of loyal dream clients!

Give Back

When you know your business values, it’s easier to begin thinking about ways to direct some of your profits to causes that matter to you. 

Corporate responsibility and accountability is a hot-button issue, and even as a small business owner, you can make an impact and engage potential customers by contributing to the community.

Your ideal client shares your values, so showing them that you walk the walk helps them feel connected to your brand. Plus, generosity makes you happier.

Play to Your Strengths

Make a list of your strengths, in all areas of your life. Think of every time someone has complimented you on something you are. If you can’t think of anything, try thinking of something you accomplished recently and how you did it. Each morning, take a deep breath and think of 1-3 ways you can use one of your strengths in your business that day. 

If you find yourself spending a lot of time or energy on something that doesn’t utilize your strengths, at least one of 3 things are likely happening:

  • You’re doing this thing because someone else told you you should. 
  • You need to practice this thing more, or in a different way. 
  • You need to delegate this thing. 

Focus on the areas where you shine the brightest, and people will be attracted to the light. List out all the things you do every day and consider which things you hate doing the most can be plain old eliminated. Cross those suckers out. 

Next, look at your list and decide which of the things you need to commit to learning more about before you eliminate them. Take one teensy action step towards learning more about  ONE of these things.

If you’re a solopreneur and can’t delegate a detested task, put it in the “Eliminate” or “Learn More” bucket, depending on what the data says about how necessary it is. 

These four ways to recenter your business are deceptively simple. They can each be challenging and even emotional in their own ways, but running a heart-centered business will create more joy and purpose in your professional life and prevent burnout and the dreaded imposter syndrome. 


Sometimes, re-aligning with what your business is about calls for a serious refresh. Contact me to talk about your revelations and create messaging that inspires you and your ideal clients!

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